Email marketing that clicks.
My email marketing origin story involves an off-campus bookstore, a photoshop epiphany and lot of teamwork. Since 2006, I have been championing opt-in marketing and thinking outside the inbox.
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Business Objectives
I plan email campaigns that serve the greater goals and fit neatly within a brand's voice.
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Accessibility
Subscribers' brains and bodies are different. The future is accessible. Creating a thoughtful user experience for all is not extra work... it's the entire point.
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Permission
Whether it's CAN-SPAM, GDPR or CCPA, I've been a proponent of express permission from the start.
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Performance
Opens and clicks are just part of the story.
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List Management
If you don't think segmentation matters, then I have some XXS pleather chaps to sell you. (Boot cut.)
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Personalization & Dynamic Content
Leave the blast in the past. One size does not fit all. I write content for an array of user personas.
Email campaign samples
These days I manage calendars, contributors and content needs, but here are some samples of email messaging that I designed and executed on over the years.
