A Certified B Corporation Going Global

Better World Books saves used books from ending up in landfills and supports literacy initiatives with every purchase. As they expanded their presence nationally and around the world, I executed on creative email marketing campaigns and social content.

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Books where they belong.

Every book in stock is a book saved from landfill. Every book sold means another book donated to literacy charity. Each sale funds literacy initiatives around the world, like Books for Africa and the National Center for Family Literacy. I created email campaigns for Better World Books, and continued to draft them after moving into a copy- and social-focused role.

Email Marketing Samples

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Writing and Sharing for Social

Readers have strong emotional affinity for their books. Students are highly price-conscious. I gave a voice to a brand that cares.

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Writing Samples